Google 2013 Trends - Behind the statistics (Nigeria)

What would you do if you knew tomorrow? A whole lot right? Today’s behavior is one of the very good determinants of how tomorrow would be. L...

What would you do if you knew tomorrow? A whole lot right? Today’s behavior is one of the very good determinants of how tomorrow would be. Looking at Google’s 2013 trends list, I put together my own thoughts on these trends. What it could mean for business and also in general.

TOP SEARCHED PEOPLE
5 of the top searched people are sportsmen. This shows that Nigerians are sport crazy. You cannot go wrong with a business that leverages on this fanatic love for sports especially football.

MOST SEARCHED MUSICIANS
With Wizkid, Olamide and Davido all in the top 3, we can tell the under 25s are rocking the entertainment scene. This might not be unrelated to the demographic characteristics of the Nigerian population with a very high percentage of the people below the age of 25. Does Nigeria need a “One Direction” kinda boy band? I think so.

MOST SEARCHED NOLLYWOOD ACTORS
Mercy Johnson & Tonto Dikeh controversy seems to increase the popularity of these celebs. With Mercy Johnson’s earlier reported ban and Tonto Dike’s social media induced marijuana trouble these two are at the top of the search lists. I am a bit surprised Yvonne nelson is not on this list. Lol

MOST SEARCHED NIGERIAN SPORTS PERSONALITIES
Victor Moses, John Obi Mikel, Stephen Keshi, Sunday Mba, Kanu Nwankwo, Obafemi Martins, Ahmed Musa, Emmanuel Emenike etc. Nigerians are really passionate about the National team. And YES, they care about what is happening to Obafemi Martins’ Career. lol

MOST SEARCHED SPORTS TEAM
Chelsea, Arsenal, Barcelona, Real Madrid, Manchester United. All I have to say is finally we are seeing a category in which Arsenal is ahead of Barcelona & real Madrid. Lol. If Arsenal wins the Premier League title come May 2014, we might be in for a national holiday.

TOP TRENDING EVENTS
ASUU Strike, JAMB 2013. Issues relating to education trended!!!! No 1 & 2. We still need to focus a lot more on providing e-learning opportunities. If the lecturers go on strike, videos would not go on strike.

GADGETS AND PHONES
Tecno is here to stay with three of their phone models in the top 10. Persistence pays!

MOST SEARCHED CARS
Toyota Camry is the most searched car. Jeez. I thought I was the only one looking to buy a Camry now I have to change my mind because everybody wants it. hehehe

WHAT IS?
What is Love showed up at number one? Which company will claim this unfilled spot for a dating website in Nigeria? With Computer, Biology, Government, Education, Economics, Chemistry making the top 10, we can tell that a lot of secondary school students are looking to alternative methods of learning online.

HOW TO
How to Kiss , Love. Fill this space with a dating website. How to Sing, how to Rap… recording studios would not be going out of fashion anytime soon. How to Study – any online learning solutions from Nigeria can profit from this. How to Blog – Linda Ikeji’s rise seems to be leading people into blogosphere. Africa’s online content is certainly on the rise.